Scrolling down you will see some of the work my students have created under my direction and guidance over the last 24 years. There is work from basic, middle level, upper level, senior project, thesis, and portfolio classes. All the work is from classes I have had the privilege to teach at the different universities mentioned in my resume. It for sure has been a great honor!
CLASS: SENIOR PROJECT - GRAPHIC DESIGN/VISUAL COMMUNICATION
While it is an exceptionally rigorous class, it should be looked forward to as a great opportunity to explore areas of particular interest, to flex creative muscles and to define or solidify the student’s creative niche. This is a comprehensive project that utilizes all the skills the student has learned during the duration of their education in the program. It is recommended that the student aims the project towards his or her chosen discipline.
SOFTWARE: Adobe Illustrator, Photoshop, InDesign, Xd, After Effects, Audition, and Acrobat Pro. Other programs included: iMovie and Final Cut.
Graphic Design Student - Year 2020: For her senior project she developed three new apps from UX to UI. App 1 is Code9: A connective social media app that allows the user the opportunity to check, feed, message, and post on three different social media sites. App 2 is SunnySideUp: A weather app that brings character into checking the daily weather. App 3 is PerrfectPal: A pet adoption app that allows the user to adopt from adoption centers or from local residents, as well as posting pets for adoption yourself.
Graphic Design Student - Year 2022: For her senior project she developed a 6 “blind box” series based on sushi food. She selected the characters, draw them, took them to a 3-D program and designed them to finally create beautiful renderings of them. After this, she designed the packaging, set display, and some advertising.
Visual Communication Student - Year 2005: For his senior project, the student decided to create a poster series with a concept based on music and type, his two passions he said. A total of 6 posters were created.
Visual Communication Student - Year 2008: His senior project was about creating a non-for-profit organization he named “The Detour Project”. This organization will ask professionals in many fields to dedicate one year of their life to provide hope, knowledge, smile, and freedom to children in need all around the world. Posters, billboards, brochures, and all kind of promotional materials were created. These were the posters for each year from 2008 to 2013.
Graphic Design Student - Year 2020: Her project consists of digitally illustrated infographic posters based on Georgia state crops. Designed to be showcased in the city of Atlanta, this posters aim to provide striking visuals and an easy way for the average Georgian to learn about state agriculture.
Graphic Design Student - Year 2020: Her senior project is a 54pg book dealing with the subject of spectrums. This is a display of some of the pages. “I first learned about spectrums in a material sense and then was encouraged to consider them in a more abstract way. I am especially interested in that relationship. I enjoy exploring patterns and finding similarities in seemingly dissimilar things”.
Visual Communication - Animation Student - Year 2005: For his senior project, the student wrote, illustrated, animated, art directed voice over, and selected soundtrack to finally create a 15 minutes animated film. This is a 2.5 minutes trailer promoting his senior exhibition. During the presentation of the film, original drawings and posters were on display. Have in mind this is year 2005, the great animation programs we have today did not exist yet.
Graphic Design Student - Year 2022: Motion graphics are a great part of the design industry today, most websites understand having some kind of moving imagery in their sites will create better interaction with the viewer. For her senior project, the student picked a song and created an animated video using mostly type as the characters they are. Colors and type style have great resonance with the lyrics and over all message of the song.
CLASS: WEB AND MOBILE ENVIRONMENT - INTRO TO UX/UI DESIGN
Websites and Applications are virtual environments connecting people across space and time with not limits. This course is an introduction to the principles and elements of Web/App design, interactive spaces, and sequential graphics using type and image. Students explore relationships between image, typography and principles of interactive motion, as they apply to visual communication. Specific emphasis is given to UX and UI Design. With a market so focused on the end-user experience, these important tools will allow designers to deeply understand a target audience to perfectly integrate and manage it within an specific product or service, finding precise solutions to design needs
SOFTWARE: Adobe Xd and Figma
Zero - Year 2020: In this project the students were given the task to study a trendy product such as sparkling water, research on a specific target audience to then create a new CocaCola sparkling water product, Zero. After intense UX work, the students had to take all this information and implement it into creating the perfect brand name and package for the new product to be launched during summer 2020. Finally, Intense UI work was put into designing an advertising campaign within the CocaCola app to launch the new exciting product.
Fiz-e - Year 2022: In this project the students were given the task to study a trendy product such as sparkling water, research on a specific target audience to then create a new CocaCola sparkling water product, fiz-e. After intense UX work, the students had to take all this information and implement it into creating the perfect brand name and package for the new product to be launched during summer 2020. Finally, Intense UI work was put into designing an advertising campaign within the CocaCola app to launch the new exciting product.
CLASS: GRAPHIC DESIGN III - CORPORATE IDENTITY
This class overall umbrella’s topic is Corporate Identity. The main project is to design a complete new visual identity for a park or a museum. The course enable students to incorporate their acquired knowledge and skills in formulating creative solutions of complex communications problems. The class is conducted on a case study approach, and will allow each student to design at least 10-15 pieces for a better portfolio, which will aid them in joining the design profession at a higher level. Pieces include: Trademark, stationery, signage, corporate manual, banners, billboards, posters, brochures, website, newsletter, and more.
SOFTWARE: Adobe Illustrator, Photoshop, InDesign, XD, After Effects, and Figma.
Re-branding High Museum of Art - Year 2023
Re-branding High Museum of Art - Year 2023
Re-branding High Museum of Art - Year 2023
CLASS: GRAPHIC DESIGN II
In this class students explore profound methods for evoking intuitive responses through color, shape, texture, rhythm, line, and other compositional elements. The course emphasizes practical assignments that examine applied problem solving and professional solutions for graphic designers. Course includes production studio techniques for graphic design, featuring preparation of art for production using the computer as a graphic design executing tool. Course procedures include projects, demonstrations, lab, lecture, and critiques.
SOFTWARE: Adobe Illustrator, Photoshop, InDesign, and Acrobat Pro.
Product Campaign: The objective is to apply the principles introduced in Graphic Design I to more complex design problems. The project is centered on the concept of packaging design and promoting a set of two products that are either pairings or opposites. For the campaign, the students came out with the name of the new comp[any/product. After designing the brandname/trademark, they developed some corporate identity and created the packaging. Once the company was created with new product designed, the students launched an advertising campaign along with heavy social media presence. Years: 2022, 2023
New Magazine: Desktop publishing is a huge part of the graphic design industry, magazine design in particular provides great job opportunities for designers. Figures show there are about 7,176 magazines in circulation in the United States today. In the modern age magazines are not only available in printed, but also in electronic format, both of these designed by graphic designers. The project is to create a fresh new magazine starting from concept to name, style, and target audience research. The student then has to design the first issue cover, the content page, 2-page spread article based on first cover, and two magazine ads that fit the target audience of the new created magazine. Years: Brute 2013, NVR SNK 2023, NAUSEA 2020.
CLASS: TYPOGRAPHY I
This class will deal with typography as a major element of design. The course will review the typographic form as a design element as well as a form of statement. It will also study type as it affects styles of design, personally, historically and culturally.
SOFTWARE: Adobe Illustrator, Photoshop, and Acrobat Pro.
Designing with Type - Years 2003, 2005, 2010, 2013, 2018, 2019: Understanding typography and learning how to design with it is 50% of being a graphic designer. It is important to understand letters take space on the canvas, so they need to be consider as elements of the design the same way images and the negative space are. In this project the students have to create 24 compositions using letters as the main elements. The use of design concepts such as hierarchy, tension, scale, figure-ground relationship, balance, and some others played an important role in the final compositions.
Designer Poster/Billboard Campaign: The student is given the name of a well known artist/designer to research on, then create a campaign based on what that artist is or represents. The student must understand the importance and contribution of the designer to visual communication, how this contribution made a mark, and what role it plays in the design industry today. Years: 2023, 2022, Paul Rand 2013, Baskerville 2008.
CLASS: TYPOGRAPHY II
The organization and layout of typography significantly influence how viewers decode visual messages. Students in this course learn to utilize typographic principles including type anatomy, classification, and contrast to better encode visual information. Concepts include hierarchy of information, typographic grids, typographic literacy, typographic resonance, layout and lettering. With these concepts, students create engaging design spaces capturing the attention of an audience while delivering an intended message. Additionally, students will advance in the use of software applications in the visual communications industry.
SOFTWARE: Adobe Illustrator, Photoshop, and Acrobat Pro.
Personal TradeMark - Years 2018 and 2019: This is a project where students have to create a personal mark using the initial letters of their first and last name. The main focus is on the use of negative space to compose one of the letters. The main objective is to demonstrate how equally important the positive and negative space are in any design composition. Students must understand the negative space is one more element of the design, they need to design with it, not just fill it.
Directional Poster - Year 2020: In the design industry type elements play a very important part. Using typography to design posters will teach students the importance of letters as elements of design. Design concepts such as typographic resonance, balance, tension, hierarchy, and figure-ground relationship are strongly covered. The students have to design a poster indicating directions from home to school or school to home. The use of type, and elements such as stop signs, street names, signs, and landmarks become the only elements used in the designs.
CLASS: GRAPHIC DESIGN I
This course is a foundation class in principles relating to all areas of graphic design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. This beginning level design class will focus on the manual, technical, and creative thinking skills necessary to produce clear, thoughtful, and communicative designs. The class consists of both practical studio-based assignments and contextual studies areas.
SOFTWARE: Adobe Illustrator, Photoshop, InDesign, and Acrobat Pro.
Trademark Design: - A trademark is the first element created as part of what the visual representation of a company is. Shapes, colors, words, letters, and any combination of them using principles of design must create a clear message about the company, who they are, what they represent and what their mission is.
CUBICA Identity: A team of students will create the corporate identity for CUBICA, a new architecture firm with headquarters in Miami. Once a trademark is approved by the client, the next step will be to create the stationery to start implementing the new identity.
Event Posters: In this project students use text, imagery, and composition to develop two poster options to promote an event. One option must be image dominant and the other type dominant. Concepts such as typographic resonance, consistency, hierarchy and history of type are profoundly explored and experimented with.Years: Beethoven’s 9th Symphony 2022, Rise Up Reggae 2021, Good Girl Gone Mad 2022.
Book Set Design: Year 2022Design the covers for a set of three books – one fiction book, and two non-fiction books to give context or counterpoints to the fiction book. The covers will con-vey a key concept of the books’ content, intrigue the viewer, and create a visually unified set of three. Do not create narrative imagery (replicating an exact scene or story); explore ideas using photography, illustration, diagrams, or typography to evoke core relationships inherent in the books. You must create your own imagery; no stock photos/drawings, or tracing others’ artwork. The size must be 6”x 9” with 1” spine.
This set is NOT an existing trilogy.
